Professional Art Practice


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I've made an odd discovery. Every time I talk to a savant I feel quite sure that happiness is no longer a possibility. Yet when I talk with my gardener, I'm convinced of the opposite. -Bertrand Russell, philosopher, mathematician, and author (1872-1970)

All artists just want to be in the studio - right?  That's what they do, isn't it?  But if you neglect the paperwork, you WILL live to regret it.  Think inventory, exhibition planners, record-keeping (now which gallery did I send that artwork to, again?), and a myriad little nasties that squat like toads on your studio time. Do your admin regularly and diligently, and when that New York gallery director calls to ask for your catalogue, you're ready!  And always conduct yourself professionally (ready to hang, on time, remove work on the arranged day, if you're unhappy with your hanging position - discuss it quietly or let it go but don't throw a tantrum, etc.) and when the show is over, your chance of being invited back is much greater.

This page is dedicated to offering guidelines on the business of art.  Please do contribute if you have expertise to share in this area.

Labels for your art installation

Many curators--especially those of contemporary art--will argue the merits of using labels in exhibitions. Not many of them are opposed to identifying the art, but a lot of them wish to stop at that. They don’t like to use extensive text on labels.

On the other hand, the general public loves and needs the text. They love to read the background of the artist and artwork and they need the text to become better educated.

Here are some quick guidelines for your exhibit labels.

  • Use good paper.
  • Select a plain, readable font.
  • Be consistent with your format for name, title, medium, date, and price.
  • Make text at least 14 point if you want them to be readable by all.
  • Place labels all at the same height around the room.
  • Make labels the exact same color as the wall color if possible. You want your work--not the labels--to stand out when people are scanning the room for the first time.
  • If your labels will be up for a while, use a spray glue to mount them to mat board. If the paper is a different color, use a reverse bevel cut with your cutter to cut them out. The reverse cut eliminates distracting white lines around the outside of the finished label.
  • Add extra text--stories that illuminate your work and help you connect with viewers.

by Alison B. Stanfield

 Artists Information Company:

http://www.a-n.co.uk/cgi-bin/db2www.exe/home.d2w/input

http://www.artandbuddhism.org/
Ethics resources: http://www.web-miner.com/artethics.htm
A note on Technique by Miles Mathis
Making your own Damar Varnish, by Miles Mathis

Five Ways to be a better artist - brief article by Alison Stansfield

Practical guides for professional practice:

http://www.a-n.co.uk/cgi-bin/db2www.exe/topic.d2w/input?menu=2&section=4&topic=77173&textonly=(textonly)

What do YOU tell people about YOUR WORK?

If you don't put time and effort into thinking and writing and re-writing your artists bio and statement, you will be as much in the dark as everyone else about your artistic mission.

Thinking of painting with house paint? see article
Master your mailing list  by Alyson Stanfield
 
   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A painter is a man who paints what he sells; an artist, on the other hand, is a man who sells what he paints. -Pablo Picasso,

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Last updated: 02/21/10.